Preview: 2016 DNA of #CRE

Every year, brokers across the country participate in our DNA of #CRE survey. It helps us keep a pulse on the industry and find out what you care about most, how you spend your time, which tools you favor and what you’re focused on for the year ahead.

Key 2016 survey takeaways

  • The majority of brokers from small (1-5) or medium-sized (6-50) brokerages made less than $200,000 in 2016
  • Brokers at large firms (51+) tend to earn a higher commission
  • Most brokers co-broker 30 to 50 percent of their deals

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  • For the second year in a row, brokers at firms of all sizes name relationships as the number one driver of closing deals

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  • Maximizing exposure is the top challenge in marketing listings for small and medium-sized firms
  • Large firms cite gathering accurate property data and research as their top challenge
  • Writing creative content is a top-three challenge for large firms
  • Brokers from small brokerages rely more heavily on self-sourced information over sources like LoopNet and Costar

Why DNA of #CRE is important

The DNA of #CRE report provides you and your brokerage with a sense of how you stack up. The data also helps companies like ours keep an eye on how the industry is evolving over time so we can find new ways to solve your most pressing challenges.

To view the full report and see how you compare to other CRE brokers at firms like yours, visit our DNA of #CRE page.

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