June 3, 2020

The 2020 DNA of #CRE Broker & Marketer Results are here. 

For the fifth year in a row, Buildout and theBrokerList partnered to deliver comprehensive, actionable data to the commercial real estate industry. 

The 2020 DNA of #CRE focuses on two things: the future and best practices. Here is what you can expect to learn from each of the results about the year ahead.

Broker results

We asked brokers across the country how they manage their data, prospecting, deals, marketing, and back office. We also asked about their predictions as they relate to CRE and technology. 

Here’s a snapshot of what the survey found

  • Only 16% of brokers keep their comp data private from others at their brokerage.
  • The top way brokers prospect for new clients is through referrals from past buyers and clients.
  • Of the brokers who manage their marketing, the top tactics they use to market their listings are email, listing sites, and personal relationships. 
  • 78% of the brokers who manage their back office function say they manage it manually.
  • Over one-quarter of brokers expect to sell or lease office properties the most in 2020.

You can view the full DNA of #CRE Broker results here. 

Marketer results

We asked marketers how they manage marketing their listings, company marketing, and listing data. Like the Broker survey, we asked marketers about their predictions for the CRE industry.

Here’s a snapshot of what the survey found

  • Marketers rely on email marketing (95%), social media (80%), and press releases (56%) to share and promote their listings.
  • Nearly three-quarters of marketers who make content use it as a lead generating tool.
  • 68% of marketers regularly track marketing metrics to assess performance. 
  • 86% of marketers post individual listings to their brokerage website.
  • Marketers stay up to date with what’s going on in CRE through CRE news (79%), business news (77%), and social media( 61%). 

You can view the full DNA of #CRE Marketer results here.