In our first ever DNA of #CRE Marketer survey, we found that many CRE marketers aren’t keeping track of useful website and email metrics:
If you fall into the category of marketers or brokers not assessing your website and email analytics, you should begin taking steps to keep track of marketing KPIs. To maximize ROI of your marketing tactics, your firm should assess the performance of those metrics regularly and compare then with industry averages to better understand where you can and should make improvements.
As you track your website and email analytics, you can use these numbers to assess the performance of your own email marketing compared to other firms in the country:
Your open rate is the percentage of people on your email list who view your campaigns. Your CTR is the percentage of those viewers who clicked a link or call-to-action (CTA) after opening the emails.
Additionally, 55 percent of DNA of #CRE Marketer survey respondents noted a positive change in web traffic since they started their blogs. Only 21 percent did not. This indicates that across the industry, firms that are leveraging blogs are seeing more website visitors, and in turn, new potential business.
Depending on how your website and email analytics compare with industry averages, you may need to make some changes to your subject lines, CTAs and blogging SEO keywords. If your metrics are falling below average, consider these tips to improve your email marketing and blog performance to meet industry benchmarks:
To learn more about CRE industry marketing best practices and trends including how firms like yours are using social media, digital advertising, traditional advertising and more, download the DNA of #CRE Marketer Report.