January 11, 2021

Kick off the new year by contributing your expertise and insights to the 2021 DNA of #CRE! For the 6th year in a row, we’re partnering with theBrokerList to conduct the largest survey in the industry.

We need your help to gather this crucial CRE-specific information to provide comprehensive, actionable data to the commercial real estate industry for the year to come.

What is the DNA of #CRE survey?

The DNA of #CRE is the only survey focused on the people in commercial real estate and what they do to be successful. With separate Broker and Marketer surveys conducted each year, the results reveal changes in the industry over time.

Questions center on demographics and brokerage focus to show who makes up CRE; where and how you spend time across the deal cycle to establish best practices; the most valuable resources in CRE; how to promote listings and market a brokerage brand and more.

We’ll also ask about your predictions for the future of commercial real estate, how new technology will affect your business—and what the industry learned from 2020 and COVID-19.

Once the survey closes, the results are pulled together into an infographic that makes it easy to digest and share benchmarks for success metrics and new tactics to try in your brokerage.

Lessons from previous DNA of #CRE results

Each year, the results of the DNA of #CRE survey fuel blogs, videos, and discussions from industry experts. When you submit a survey response, you help shape the discussion—and get early access to the results.

Here’s some of what we learned from last year’s survey results

  • Only 16% of brokers keep their comp data private from others at their brokerage
  • Over one-quarter of brokers expected to sell or lease office properties the most in 2020 (prior to COVID-19)
  • LinkedIn proves to be the most valuable social media channel, with 19% more marketers using it in 2020 and most reporting that it provides the best ROI

Check out Rod Santomassimo’s breakdown of last year’s results and our deep dive into what the 2020 DNA of #CRE data teaches us about the top 5 CRE listing sites.

The DNA of #CRE prize raffle

We’re continuing our partnership with top industry sponsors to spread the word and get as many people as possible to participate in the 2021 DNA of #CRE.

Our partners have helped us offer a prize raffle that you can be entered into when you take either the Broker or Marketer versions of the survey. We’ll be giving out prizes to survey respondents as the DNA of #CRE hits milestones: 50 responses, 100 responses, 150 responses—you get the picture.

Take the 2021 DNA of #CRE survey today!